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One way some dentists keep their practices small is to overly concern themselves with getting patients to like them. This is often motivated by two misguided beliefs:
Don't fall for it.
Showing up as a chameleon, anxious to please others and avoid confrontation is hard work. Changing colors with every patient, carefully editing every word, abdicating your influence so not to ruffle any feathers is practicing Cowardly Dentistry.
You know the truth. Be bold! Walk in confidence!
To be respected you must risk rejection. To attract you must repel. To lead patients you must use your compass, not theirs.
Absolutely be friendly. But be careful that you don't cross the line between being friendly and being friends.
Continued Success to you and your Team!
Sincerely,
Art Deden
Vista Practice Management
www.vista-practice.com
If I can be of further service to you, your family, friends or business associates - please let me know. Most of our business comes from referrals; please tell others of our services... DONT KEEP US A SECRET.
